Email Marketing: In the News
10/18/05
Loyal Email helps Michigan restaurateurs deepen customer loyalty
at the Michigan
Restaurant Association (MRA) Show
05/12/05
Loyal Email showcases it's email marketing services to food service
providers at the 2005 National Restaurant Association (NRA) Show
Loyal Email marketing solutions increase customer loyalty, repeat business! According to DoubleClick, 78% of customers have returned to dine at a restaurant in response to a personalized email promotion they've asked to receive. With numbers like these, it's hard to understand why all restaurants don't build an in-house email list and send monthly email promotions to increase their repeat business and customer loyalty.
Permission-based email marketing is easy, affordable, direct, actionable and highly effective. When restaurants add email to their marketing mix, they spend less time and resources than with traditional marketing vehicles like direct mail and print advertising.
"Think carefully about this concept for just a moment," says Chris Swemba, Managing Director of Kinetica Media, a full-service email marketing provider for over 200 restaurant chains. "Imagine having the ability to send a swarm of customers to your restaurant the exact moment you are featuring new menu item, coupon, or staff member, that your customers would be interested in. Now you can, with Loyal Email!"
Loyal Email is an 100-percent managed service that provides tools to help restaurants harness the power of email marketing to instantly create a "win-win" marketing proposition for both the restaurant and it's customers. Restaurants "win" the increased diner frequency, much lower advertising costs, and increased profits through repeat business driven by customer retention and loyalty. Customers "win" because they receive requested and anticipated email promotions about the restaurant's specials, new menu items, coupons of upcoming events.
"Initially, we were skeptical," says Barry Tidman, Owner of Mancino's Pizza and Grinders, "but we decided to give the service a try, and we were pleasantly surprised with the results." Tidman has signed up hundreds of customers in just the first two months, representing approximately 40-50% of his steady customers.
According to Tidman, Loyal Email is the least expensive method he's used to date to reach his base of customers. "Customers seem to like the coupons I put in the email promotions," he says, "and many redeem them each month."
With millions of email messages sent every day, email marketing offers restaurant owners/managers an opportunity to reach out to customers more frequently and in ways that were simply not possible only a few years ago.
Whether restaurants do it in-house or use a managed service provider like Loyal Email, email marketing is proving to be profitable for customer relationship efforts. For more information, call 866-526-4309, visit www.loyal-email.com or stop by booth 5169.
Article published by Oser Communications, "Restaurant Daily News" Tuesday, May 24th, 2005
